2 November, 2025
BusinessMarketingPress ReleasesSocial MediaThought Leadership

Are You Being Proactive With Your Customer Service?

3,833 Comments014.3k

There are five key aspects for being Proactive with the Customer Service element of your marketing mix with the aim to achieve your overall marketing objectives to achieve your business goals. These five actions will help you to form a bond with your customers before, during and after the sales transaction in order for your business to remain competitive.

Here are the 5 aspects in the form of questions which you can ask yourself and your staff to help you achieve great proactive customer service:

1. Who are my customers? To answer this question you need to consider both your:

  • Direct customer(s) i.e. those who make the buying decision and hand over the money, and also…
  • Indirect customer(s) also called consumers i.e. those who don’t pay for but use your products and services.

In many cases they may be the same person in a B2C market or a business in the B2B market, though quite often they are different. In any event, ask yourself what you could be doing differently to better serve one of your customers or groups of customers (market segments).

2. Do I/we give my customers what they really need and want? Consider whether your products and services actually match what your customers need and want, their desires and what it means to them whether online or offline

    • Defining how much work they have to do to buy and get your products and services
    • Looking at the elements of your service package for ease and convenience from their point of view
    • Your processes and delivery system
    • How you help and support them to actually use your products and services

3. What are my customers actually telling me/us and am I/we listening to their feedback and changing as a result? What do you think about what they think of you? And how are you using a variety of ways to discover what they actually think of you and your business? And then what actions are you taking to close the gap in expectations.

4. How do my customers see me and my business? You see, they will have a very different perception of your business from your own image of yourself and your company… So what is the current image that you and your staff are expressing internally inside your business and also externally in the marketplace? And should you be wondering if there is a need for a new approach, and if so, how do you manage this and how do you get your message across to staff and your different customer audiences?

5. How am I/we being proactive to mastering great customer service? To answer this question, you need to consider long-term customer service goals and activities as part of your marketing plan. And the responsibility and actions required for changing:

  • Your business goals, culture and values
  • Beneficial exchanges for offering value and quality for your customers
  • Your business structure to enable staff to help and support customers
  • A focus on a customer orientation i.e. ‘the way we do things around here’
  • A flexible approach to service culture which makes improvement and updates the knowledge, skills and attitude of both yourself and your staff
  • Getting specific feedback from customers and then being proactive in taking action for improving customer service resources and build long-term customer loyalty, relationships and referrals
  • Measuring ‘perceived’ customer performance and instigating a service recovery programmes to correct complaints/problems

By reading this article we hope you now get a picture of the importance of these five key elements of customer service as part of your marketing mix…

And you now know the specific questions to ask for making the resources available to address the key issues of customer service in your business …so you can be proactive in the constant survey and review of customer satisfaction levels for the changing needs of your individual customers and customer groups whether online or offline, or both.

Business Talk Team

View all posts
Share
Four Key Skills To Successful Business Networking Previous post

Related Articles

Strategy For Raising Capital When Banks Say No
Business

British Investor Matt Haycox Reveals His Strategy For Raising Capital When Banks Say No
Business

Ryanair Expands Its Jordan Commitment with Largest-Ever Winter Schedule
BusinessRetail

Stanislav Kondrashov Explores Amazon’s Top Product Trends for 2025
Marketing

Comparing the UK’s Top Lead Generation Companies for Tradesmen

3,833 Comments

  1254. JosephSpida

    Удача всегда СЂСЏРґРѕРј, РєРѕРіРґР° играешь.: balloon game – balloon казино

  1256. Martyzed

    Выигрывайте большие СЃСѓРјРјС‹ РЅР° автоматах!: balloon казино – balloon казино официальный сайт

  1258. Martyzed

    Казино предлагает отличные условия для РёРіСЂС‹.: balloon game – balloon казино демо

  1260. JosephSpida

    Ballon радует РёРіСЂРѕРєРѕРІ разнообразием функций.: balloon казино – balloon казино демо

  1263. JosephSpida

    Обнаружьте новые стратегии РЅР° автомате Ballon.: balloon игра – balloon игра на деньги

  1266. DavidSoush

    balloon игра balloon game Играйте РІ Ballon Рё наслаждайтесь процессом.

  1823. USAnap

    Engaging in touch, affection, and closeness outside of sex nourishes emotional connection and supports ivercid 12 uses. Every decision you make today strengthens a future where confidence is not an exception but your everyday reality.

  1962. Eurofop

    Focusing on overall vitality rather than just symptoms creates a more sustainable success story with viagra pills. Some journeys are meant to be walked alone – and that’s where greatness is born.

  2799. ConnieBiami

    This is a topic which is virtually to my verve… Numberless thanks! Quite where can I upon the acquaintance details in the course of questions?

  3593. Michaelplumn

    Prednisone without prescription USA [url=https://predniwellonline.com/#]PredniWell Online[/url] how to get Prednisone legally online

  3595. Michaelplumn

    low-cost ivermectin for Americans [url=http://medivermonline.com/#]trusted Stromectol source online[/url] low-cost ivermectin for Americans

  3599. Michaelplumn

    Stromectol ivermectin tablets for humans USA [url=https://medivermonline.com/#]Stromectol ivermectin tablets for humans USA[/url] Stromectol ivermectin tablets for humans USA

  3602. Michaelplumn

    discreet delivery for ED medication [url=https://everlastrx.com/#]how to order Cialis online legally[/url] how to order Cialis online legally

  3607. Michaelplumn

    Stromectol ivermectin tablets for humans USA [url=http://medivermonline.com/#]trusted Stromectol source online[/url] Mediverm Online

  3610. Michaelplumn

    online pharmacy Prednisone fast delivery [url=https://predniwellonline.com/#]online pharmacy Prednisone fast delivery[/url] Prednisone tablets online USA

  3615. Michaelplumn

    order Stromectol discreet shipping USA [url=https://medivermonline.shop/#]pyrantel vs ivermectin[/url] order Stromectol discreet shipping USA

  3619. Michaelplumn

    discreet delivery for ED medication [url=https://everlastrx.com/#]safe online pharmacy for ED pills[/url] FDA-approved Tadalafil generic

  3622. Michaelplumn

    can you freebase gabapentin [url=https://neurocaredirect.com/#]order gabapentin discreetly[/url] order gabapentin discreetly

  3624. Michaelplumn

    low-cost ivermectin for Americans [url=http://medivermonline.com/#]Mediverm Online[/url] order Stromectol discreet shipping USA

  3627. Michaelplumn

    gabapentin24h.top [url=https://neurocaredirect.com/#]neuropathic pain relief treatment online[/url] NeuroCare Direct

  3630. Michaelplumn

    low-cost ivermectin for Americans [url=http://medivermonline.com/#]Mediverm Online[/url] buy ivermectin

  3632. Michaelplumn

    low-cost ivermectin for Americans [url=https://medivermonline.shop/#]generic ivermectin online pharmacy[/url] trusted Stromectol source online

  3635. JamesOptok

    UK online pharmacy without prescription [url=https://britmedsdirect.com/#]online pharmacy[/url] private online pharmacy UK

  3639. JamesOptok

    BritPharm Online [url=https://britpharmonline.com/#]Viagra online UK[/url] British online pharmacy Viagra

  3647. JamesOptok

    UK online antibiotic service [url=https://amoxicareonline.com/#]generic Amoxicillin pharmacy UK[/url] generic Amoxicillin pharmacy UK

  3686. ThomasIcomb

    I started taking thc gummy a smidgin while ago just now to see what the hype was wide, and these days I truly look cheeky to them before bed. They don’t bang me at liberty or anything, but they gain it so much easier to chill and subside asleep naturally. I’ve been waking up sensibility nature more rested and not sluggish at all. Disinterestedly, kind of disposition I’d tried them sooner.

Leave a Reply

Your email address will not be published. Required fields are marked *

Kuşadası rus escort escort bayan kuşadası manavgat escort bayan kuşadası escortlar eskişehir escort