Here’s the big problem… At first, when you start posting on social media platforms, and Instagram is no different from the others, it’s very easy to get pulled in and get excited. And in your enthusiasm, you may be eager to create lots of different types of posts.
This however, is a big mistake and, as your eagerness and excitement declines and you’re not getting the outcomes you desire, you start to realise things aren’t going to plan. You notice that your profile isn’t as good as others that you see and your posts look like a series of unrelated topics.
This is the very reason why you need an Instagram marketing strategy so you know what to post and when to post it. Here are some benefits that you’ll get from a well thought out plan…
Schedule Your Instagram Posts In Advance
The advantage of having an Instagram strategy is that you can research and work out what type of posts your ideal audience want to see such as video and moving photos and images.
Then you can create and test which ones are working in your market and easily schedule your post in advance for your Instagram account and get on with your other business tasks. Which means you can spend one or two days a month creating a batch of post in advance and drop your content into a social media scheduler software.
And now that you have a strategy and you’ve thought out what you’ll post you can measure and test your engagement success and check how your Instagram followers continue to increase and use your feedback to grow your business.
Stand Out from Your Competitors
In addition, with a well-planned out strategy in place, you’ll be able to nurture your potential customers and then communicate to them what your brand stands for and how you differentiate your products and services from those of your competitors.
Invite User Content
Over time, as you become more adapt at using Instagram and you’re able to create better content you can start to post contests to invite your followers to create content for you. For example, if you have a standout interior design or clothing brand, you want to encourage your followers to post their favourite designs and sketch ideas. This type of contest content can be very entertaining and increase your Instagram engagement level.
Mastering Instagram can take time and patience to optimise your profile and to learn how to engage with your followers. But by planning out a specific Instagram marketing strategy for your business can not only deal with initial frustrations and problems, it can also bring successful engagement, more followers and ultimately more customers who get to know and like your brand message and buy your products and services.