13 October, 2025
BusinessFinanceGeneral NewsMarketingNewsPress Releases

Marketing Control (Part 2) – Four Ways to Control Marketing In Your Business

2,816 Comments010.5k

Here are 4 ways to help you develop the monitoring and control procedures for your marketing plan.

  1. Planning for Marketing Planning

This is making sure that you are constantly evaluating and reviewing key marketing performance indicators for marketing in your business on a regular basis against your overall business plan and then keep all staff informed of progress:

  • Work out a sequence of steps within a timetable cycle to control and schedule your marketing plan e.g. twelve steps x one each month to cover each part of your marketing planning process within your annual cycle
  • Establish a task force with the right knowledge, skills and attitude to embrace marketing planning and manage the change process
  • Brief each selected member of the marketing planning team for the role that they are required to play
  • Be flexible to introduce corrective action, contingency plans and improvements on an ongoing basis while taking into account the aspirations and needs of your customers/consumers
  • Constantly evaluate that your marketing objectives are achieving your marketing mix (the marketing strategies and tactics for implementing your range of marketing activities)
  • Seek and ask questions on testing measures and actions

2. Marketing Research

  • Identify and collect specific data from the external environment
  • Match this data with appropriate information from internal sources in order to dovetail with your business and marketing capabilities and customer/consumer needs and wants
  • Analyse the complexity of this overall data and information to produce and review the SWOT with the aim to create wise marketing objectives in line with your business goals

3. Market Information Systems (MIS)

  • Create and manage a marketing database to collect and decipher marketing intelligence from both internal and external sources to provide accurate data in order to assist marketing planning
  • Create an information system which is flexible to the changing needs and evolution of your marketing strategy e.g. a visual diagram to clearly show the system and procedures

4. Key issues that need to be addressed

  • Is there a requirement for collaborative marketing planning within your business to gain acceptance or the process
  • Encourage openness, commitment, responsiveness and energy within your business for the challenge of marketing planning and the long-term nature of the task
  • Clarify of key roles for everyone involved
  • Encourage learning and training for developing marketing skills
  • Decide: who will co-ordinate marketing planning; how will it be communicated; who manages the marketing research and the MIS; and what budget is available for marketing activities
  • Decide if there a need to benchmark marketing planning
  • Decide if there is a need for recruiting or insourcing marketing talent and experience on either a full-time, part-time, secondment, consultancy or internal transfer
  • Create a momentum to sustain and improve the way in which marketing planning is organised in your business

By incorporating and using these 4 key ways to monitor and control marketing planning in your business they will not only support your marketing plan, but also actively check and review the system to improve your marketing, bring about change and enhance the reputation of the need for marketing planning… A focus on getting customer attention and their interest, nurturing them along their journey with you, and ultimately help convert your offers into customer sales.

Business Talk Team

View all posts
Share
Marketing Control (Part 1) - Are You Monitoring And Controlling Marketing In Your Business? Previous post

Related Articles

BusinessEvents

Istanbul’s ICFE 2026 Grows with Global Momentum and Expanding Reach
BusinessFinance

MetaTerra Moves Forward with Plans to Bring Miracle Pay to Bucharest’s New International Airport

UK sales team in training workshop learning how to choose sales training courses
Business

How to Choose Sales Training Courses That Actually Deliver Results
Business

Cersaie 2025: VitrA Tiles Showcases “100% Recycled Porcelain Tile” and Next-Generation V-Tone

2,816 Comments

  468. DavidSoush

    balloon казино официальный сайт balloon game Сыграйте РЅР° деньги, почувствуйте азарт!

  471. JesseBup

    Баллон — это автомат для настоящих любителей.: balloon game – balloon игра на деньги

  475. JesseBup

    Игровые автоматы Ballon ждут СЃРІРѕРёС… героев.: balloon game – balloon game

  478. JesseBup

    Автоматы Ballon поражают своей красочностью.: balloon казино – balloon казино официальный сайт

  479. JesseBup

    Баллон — это автомат для настоящих любителей.: balloon казино демо – balloon казино демо

  1309. Wsilonbh

    Explore the ranked best online casinos of 2025. Compare bonuses, game selections, and trustworthiness of top platforms for secure and rewarding gameplaycasino.

  1658. Jessecrife

    ¡Hola, seguidores de la victoria !
    Casino online sin licencia con depГіsitos mГ­nimos – п»їcasinossinlicenciaespana.es casinos sin registro
    ¡Que experimentes logros excepcionales !

  1659. Douglashit

    ¡Saludos, aventureros del azar !
    Casino online extranjero con bono sin rollover – п»їhttps://casinosextranjerosenespana.es/ casino online extranjero
    ¡Que vivas increíbles instantes inolvidables !

  1676. Thomassmoob

    ¡Saludos, aficionados a los desafíos!
    QuГ© ofrece casino online extranjero que otros no – п»їhttps://casinoextranjerosenespana.es/ casino online extranjero
    ¡Que disfrutes de giros espectaculares !

  1711. 100 USDT

    Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  1835. DanielGom

    ¡Saludos, seguidores de la adrenalina !
    Casino online sin licencia sin datos personales – п»їemausong.es casinos no regulados
    ¡Que disfrutes de increíbles jugadas impresionantes !

  1894. EliasTit

    Hello caretakers of spotless surroundings !
    Top-rated air purifiers for smokers combine high airflow with carbon filters. These systems clean the air while removing harmful chemicals. Air purifiers for smokers ensure healthier shared spaces.
    In a household with multiple smokers, an air purifier for smokers keeps air fresh 24/7. It works hard to maintain balance and reduce smell.best smoke air purifierA top-tier air purifier for smokers includes long-lasting filter packs.
    Best air purifier for smoke that’s travel-friendly – п»їhttps://www.youtube.com/watch?v=fJrxQEd44JM
    May you delight in extraordinary invigorating settings !

  2039. MichaelCaw

    ¿Hola buscadores de fortuna ?
    Las casas de apuestas extranjeras permiten fijar recordatorios para pausas automГЎticas en sesiones largas, lo que ayuda a mantener el control y reducir la fatiga mental mientras se juega de forma responsable. casas apuestas extranjerasEstas funciones rara vez estГЎn presentes en plataformas espaГ±olas.
    Las casas de apuestas extranjeras premian la constancia mГЎs que el volumen. Si juegas cada dГ­a, recibes bonos, giros o niveles. El sistema recompensa la fidelidad real.
    Casas de apuestas fuera de espaГ±a con seguridad avanzada – п»їhttps://casasdeapuestasfueradeespana.guru/
    ¡Que disfrutes de enormes obsequios !

  2207. Jamesgus

    Hello to all luck hunters !
    If you’re looking to start betting quickly, the 1xbet registration by phone number nigeria process is incredibly simple. All you need is your phone number and a few clicks. https://www.1xbetnigeriaregistrationonline.com/ Within minutes, you’re ready to explore the full range of games.
    If you choose 1xbet registration by phone number nigeria, everything happens in just one SMS. This method is fast and secure. Perfect for users on the go.
    Why trust 1xbetnigeriaregistrationonline.com for registration – п»їhttps://1xbetnigeriaregistrationonline.com/
    Enjoy fantastic turns !

  2256. WilliamSkags

    ¡Saludos a todos los aficionados al juego !
    Casasdeapuestassindni.guru ofrece acceso a plataformas anГіnimas. Apuestas deportivas sin dni estГЎn disponibles sin registro. casasdeapuestassindni Casas de apuestas SIN verificaciГіn aceptan criptomonedas y tarjetas virtuales.
    Apostar sin dni es ideal para quienes valoran la rapidez. Muchas casasdeapuestassindni.guru ofrece acceso a plataformas anГіnimas. Apuestas deportivas SIN dni estГЎn disponibles SIN registro.
    Casasdeapuestassindni con retiros rГЎpidos – п»їhttps://casasdeapuestassindni.guru/
    ¡Que goces de increíbles tiradas !

  2528. ScottMut

    Un afectuoso saludo para todos los apasionados del riesgo !
    Gracias a 100 giros gratis sin depГіsito pokerstars, puedes probar diferentes tragamonedas y juegos en vivo sin preocuparte por el depГіsito inicial. 100 giros gratis sin depГіsito Las plataformas de casino online que incluyen 100 giros gratis sin depГіsito pokerstars suelen atraer tanto a principiantes como a expertos. Muchos jugadores buscan 100 giros gratis sin depГіsito pokerstars porque ofrece una forma segura y divertida de empezar sin arriesgar dinero.
    Gracias a 100 giros gratis, puedes probar diferentes tragamonedas y juegos en vivo sin preocuparte por el depГіsito inicial. Muchos jugadores buscan 100 giros gratis porque ofrece una forma segura y divertida de empezar sin arriesgar dinero. Las plataformas de casino online que incluyen 100 giros gratis suelen atraer tanto a principiantes como a expertos.
    spins gratis sin depГіsito espaГ±a oferta exclusiva – п»їhttps://100girosgratis.guru/
    Que tengas la suerte de gozar de increibles jackpots!
    100 tiradas gratis

  2689. IsaacMak

    ?Warm greetings to all the fortune seekers!
    Players looking for exciting offers often choose free bonus no deposit because it provides easy access to rewards. Many international platforms highlight free spins no deposit Greece to attract new members and increase engagement. The popularity of such promotions continues to grow as gamblers search for the best deals in the market.
    Players looking for exciting offers often choose no deposit bonus casino greece because it provides easy access to rewards. Many international platforms highlight no deposit casino to attract new members and increase engagement. The popularity of such promotions continues to grow as gamblers search for the best deals in the market.
    Why players love nodepositbonusgreece more than ever – п»їhttps://nodepositbonusgreece.guru/
    ?I wish you incredible jackpots!
    online casino no deposit bonus

  2772. Michaelplumn

    PredniWell Online [url=https://predniwellonline.shop/#]10 mg prednisone[/url] online pharmacy Prednisone fast delivery

  2774. Michaelplumn

    Neurontin online without prescription USA [url=http://neurocaredirect.com/#]order gabapentin discreetly[/url] gabapentin capsules for nerve pain

  2775. Michaelplumn

    NeuroCare Direct [url=https://neurocaredirect.com/#]neuropathic pain relief treatment online[/url] pregabalin gabapentin comparison

  2778. Michaelplumn

    online pharmacy Prednisone fast delivery [url=https://predniwellonline.shop/#]online pharmacy Prednisone fast delivery[/url] Prednisone tablets online USA

  2780. Michaelplumn

    EverLastRx [url=https://everlastrx.shop/#]EverLastRx[/url] discreet delivery for ED medication

  2783. Michaelplumn

    order Stromectol discreet shipping USA [url=https://medivermonline.com/#]Stromectol ivermectin tablets for humans USA[/url] does ivermectin kill lyme disease

  2785. Michaelplumn

    Mediverm Online [url=http://medivermonline.com/#]trusted Stromectol source online[/url] low-cost ivermectin for Americans

  2788. Michaelplumn

    Neurontin online without prescription USA [url=http://neurocaredirect.com/#]FDA-approved gabapentin alternative[/url] gabapentin capsules for nerve pain

  2789. Michaelplumn

    generic gabapentin pharmacy USA [url=https://neurocaredirect.com/#]affordable Neurontin medication USA[/url] FDA-approved gabapentin alternative

  2791. DavidGem

    Cheers to every jackpot hunters !
    Players who love Mediterranean style and excitement often choose casinoonlinegreek for its vibrant atmosphere and authentic games. [url=http://casinoonlinegreek.com/#][/url]At casino greek online, you can explore hundreds of slots, live dealers, and bonuses inspired by Greek culture. This casinoonlinegreek destination combines ancient myths with modern gaming technology, creating an unforgettable experience.
    Players who love Mediterranean style and excitement often choose online casino greek for its vibrant atmosphere and authentic games. At online greek casino, you can explore hundreds of slots, live dealers, and bonuses inspired by Greek culture. This online casino greek destination combines ancient myths with modern gaming technology, creating an unforgettable experience.
    Get Started with greek online casino and Unlock Big Bonuses – https://casinoonlinegreek.com/#
    May you have the fortune to enjoy incredible May you experience incredible wins !

  2793. Michaelplumn

    prednisone 40 mg tablet [url=https://predniwellonline.shop/#]how to get Prednisone legally online[/url] how to get Prednisone legally online

  2794. Michaelplumn

    Prednisone without prescription USA [url=https://predniwellonline.shop/#]how to get Prednisone legally online[/url] Prednisone without prescription USA

  2797. JamesOptok

    cheap prednisolone in UK [url=https://medreliefuk.shop/#]best UK online chemist for Prednisolone[/url] UK chemist Prednisolone delivery

  2801. JamesOptok

    Brit Meds Direct [url=http://britmedsdirect.com/#]Brit Meds Direct[/url] UK online pharmacy without prescription

  2805. JamesOptok

    generic amoxicillin [url=https://amoxicareonline.shop/#]generic Amoxicillin pharmacy UK[/url] generic Amoxicillin pharmacy UK

Leave a Reply

Your email address will not be published. Required fields are marked *

escort kuşadası ilan escort bayan kuşadası manavgat escort bayan kuşadası escortlar eskişehir escort