If you have been thinking about using Instagram for your business but you’re just not sure if it’s right social media platform for you, here are some reasons why your business could benefit from this popular app…
To begin with, a huge percentage of the popular are on Instagram. in fact, according to Omicore’s latest statistics at the beginning of 2020 there are over a billion people on Instagram with over 500 million active daily users. And in addition they report there are 25 million businesses using Instagram which means there is a huge potential to connect and show case your products and services on Instagram posts.
That’s because instagram allows you to create “shop-able posts” and statistics also show that one in three Instagram users enjoy shopping this way. And you can profit from your posts because, when a “follower” clicks on your post, they will then be linked directly to your website, where they can make a purchase and browse around your store for other items.
Instagram therefore, makes it very easy for you to engage and build relationships with potential customers and keep you in touch with your existing clients, especially as you can tag your followers by name or send them a direct message also know as DM.
But that’s not all… Instagram was designed with mobile in mind. That’s good news for your business when your followers are on mobile because, as potential buyers, they are increasingly on their smart phone devices to search and make a purchase so you have the opportunity to meet them online at the exact moment they have their credit card in their hand.
And you can use hashtags to get noticed by assisting your followers to discover your Instagram posts. Which means you can get great exposure for your brand when other users browse hashtags and see one of your posts.
Your brand can also be “relatable” meaning you can use short Instagram Stories on either video clips or by combining images and photos. Instagram followers love stories …it’s the big thing on the app because statistics also show that four out of every five user follow brand accounts and so Instagram stories are a great way to give users a chance to connect with you and your business brand to get acquainted with you in a fun way.
And you can also get your business brand in front of even more people by partnering with “influencers” on Instagram. This means partnering with someone who has already built up a large following and because they’re popular in your market, if you build a good relationship with them by helping them out, they in turn will promote your brand to their followers.
The good news doesn’t stop there… another way that you can get the most of Instagram for your business is because three out of five users report first discovering a product on this social network. This means that Instagram is great not just for your brand exposure and for selling your products, but also because a very big plus is that this is the only social media app where you can still reach a large audience without paying for ads. Not only can you communicate with your followers, you can still do it free!