VitrA Tiles, part of the Eczacıbaşı Tiles Group, has secured a 2025 Red Dot Design Award for its CementEra range, distinguishing itself in the ‘Product Design’ category. The recognition highlights CementEra’s fusion of architectural adaptability with refined design. The Red Dot Awards continue to be a hallmark of global design achievement.
Concrete minimalism refined
CementEra reinterprets the industrial charm of concrete using streamlined forms and smooth finishes. The result is a sophisticated yet versatile surface that lends calm and elegance to any setting. The collection includes four balanced hues: light greige, dark greige, light grey, and dark grey.
It also features two decorative variants, which add harmony and energy to the overall look. Tile dimensions include 120×280, 120×120, 60×120, and 60×60 cm, offering flexibility for both walls and floors. A special 120×120 cm mix decor tile rounds out the series with graceful, linear motifs and a glossy surface enhanced through advanced printing.
Evaluated by world-leading design authorities
The Red Dot Award, established in 1955, is among the most respected global accolades for product design. In 2025, a jury of 43 independent professionals from 21 countries assessed thousands of entries from more than 60 nations. CementEra stood out for its superior design quality and was duly awarded for its excellence.
