When it comes to creating video content, it’s very important to understand that there are different types of videos you can create to help grow your online presence. Below are five different categories which will help you to grow your business presence online…
Sales Videos:
Sales videos are the most common type of video. But they can also be the hardest to create because, as the aim of a sales video is to attempt to sell something to your viewer your message has to hit directly at your target audience. Which means you have to identify what problem your product and service is going to solve for your potential customers who don’t yet know, like and trust you.
Then you have to get their attention, hold their interest, explain why your solution is the best one to get the results they desire, and finally persuade you viewers to buy through a strong call to action.
Some examples are a new product launch announcement, revealing a new product, unboxing products, testimonial case studies, and product reviews and referrals.
Informational Videos:
The aim of an informational video is to tell your audience something about your business and/or product and service. This is a really good way to get visitors to enter into your world via your website, social media platforms and your email list. And you do this by providing would-be customers with helpful and interesting information that suits their needs.
Your call to action this time at the end of your video, is to invite your viewer to sign up for a free gift from you such as a short report, instruction manual or workbook, or a trial of your new digital item, training programme or software.
Educational Videos
The objective of an educational video is to demonstrate and teach your viewer how to do something. Examples of educational videos include product demos, tutorials, and step-by-step walk-throughs. For instance, a flooring company could create a video tutorial on how to prepare a floor for concreting and skimming to get it ready for tiling.
But just because a video is educational doesn’t mean it can’t result in sales. At the end of the day, to get new sales the video has to provide your audience with lots of value to get them to take action in order to contact you to start the sales conversation.
Event Videos
The aim of an event video is to show something that’s actually happening. Examples of these type of videos that showcase an event or provide a behind-the-scenes look to make viewers curious, include live conferences and summits, live streams on Facebook and live webinars like on Zoom and Go To Webinar which have become very popular.
With such an event video, you have to stimulate and motivate your audience to ensure that they actually care about what’s happening. After all, they’ve already invested in the time to watch your content, which means you must keep your audience interested in that content and stay online to the end which is when you’ll present your call to action by prompting them to buy by presenting a valuable and list of products and services with supporting great bonuses.
Service Content Videos:
The aim of these videos are to take willing customer buyers through your processes, especially your online sales checkout system where you explain what is going to happen when they put their credit card into your website. This video will reassure them about your payment processing, security and what they will get at the other end of the purchase, such as an email with confirmation and invoice details, and links to logging in to a membership site, or their product delivery instructions.
Finally, always keep in mind that you need to include a good mix and variety of different types of video in your video marketing plan. So, before you start to create your next video, consider who your potential customer is and where they are in your marketing and sales funnel to understand which video type would serve the best, for example: getting their attention; building their interest and nurturing their trust; taking them through your sales conversion process; or up-selling to existing customers.
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