23 May, 2022

Does my business need an SEO agency?

If you’re in the throes of building a new website for your business, you may be asking yourself if you need a professional SEO agency to make sure your site is in tip-top shape.

In this day and age, implementing an innovative SEO strategy can have an incredible effect on your website, by driving high-quality traffic and boosting your lead generation and conversion rates. It goes without saying that in this day and age, large and small businesses alike must adjust their online presence to stay ahead of competitors, for the purpose of becoming more visible and valuable to their target audience. To do so successfully, it is absolutely paramount your SEO strategy is up to date and functioning correctly.

What is SEO?

Search engine optimisation, more commonly known as SEO, is the process in which the organic visibility of a website is improved on search engines such as Google or Yahoo. The overall goal of a good SEO strategy will drive high-quality traffic and attract new customers to your product and/or service.

It’s important to note that businesses should be adhering to the official guidelines of their chosen search engines and partnering those guidelines with customer-centric strategies that focus on their target audience. A successful SEO strategy will anticipate the intent of your audience, understand the type of content your audience is searching for and would like to see and provide the very best answers with authority and relevancy. Your SEO strategy should essentially combine extensive customer research with the technical and strategic elements that actively appeal to search engine algorithms and crawlers.

Of course, if you’re feeling overwhelmed at the thought of search engine optimisation, you might like to turn your attention to a professional SEO agency.

What is an SEO agency?

As the name would suggest, an SEO agency is a digital marketing company specialising in search engine optimisation – commonly referred to as SEO.

It goes without saying that there is more to building a successful website than simply making it look nice. A professional SEO agency will have advanced knowledge of the four pillars of search engine optimisation, as well as every other component that goes into a website.

What are the benefits of hiring an SEO agency?

Outsourcing the management of your website to a professional SEO agency takes the hassle out of ensuring the technical success of your site. Boasting a wealth of industry expertise and knowledge in building search engine optimisation, there are a number of advantages to consider when hiring an SEO agency.

Effective Strategy

While an aesthetically appealing website is an absolute must for any business, behind any successful website are the technical foundations driving the right kind of traffic. One of the biggest benefits of hiring a professional SEO agency is their ability to create a strategic plan for your site. A professional SEO agency will assess your business and your core model, before laying down the strong foundations needed to implement a bespoke search engine optimisation strategy that will ensure the success of your site.

Better design

In this day and age, the design of your website does matter. A professional SEO agency will be able to combine beautiful, visually appealing aesthetics with functional search optimisation tactics.

You only need to look at large luxury enterprises like Apple and Chanel to see a bespoke website design is infinitely more inspiring and enticing than a pre-existing template. Your SEO agency should have the coding knowledge and industry expertise to build a stunning website for your business that reflects the unique ethos of your organisation. 

Responsive and mobile-friendly

Part of optimising your site for search engines is ensuring it’s responsive across multiple devices. A huge amount of internet users rely on their smartphones and tablets to browse the world wide web and for that reason, it is of paramount importance your website is compatible across multiple devices.

If your website is not responsive, there is a high chance visitors viewing your site on their mobile or tablet will spend very little time on your website which will increase your bounce rate. A professional SEO agency will have the knowledge and expertise to create a responsive website for your enterprise, that is optimised for use on any device.

Quick loading speeds

These days, online audiences are becoming increasingly impatient. It doesn’t matter if your website is the most enticing and inspiring site on the web – if it’s slow, your visitors will bounce.

As a result, If you hope to both drive the right kind of traffic and keep them on your website for longer, it is important your site is quick with fast loading speeds. The foundations of your site, including how it’s been coded and the size of your images and other content will have a huge impact on its overall performance – including how fast everything loads.

A component of optimising your site for search engines is ensuring quick loading speeds. One of the advantages of employing the assistance of a professional SEO agency is that they will take your loading speeds into consideration and build your site accordingly, with search engines and your bounce rate in mind.

How can I find an SEO agency?

To find a high-quality SEO agency, you should go where many have gone before – online search engines of course! Although SEO agencies will be able to remotely access your site, it’s best to choose an agency local to your own business. A business in the South West of England for example might look for an SEO agency in Bristol or Plymouth, while an enterprise up North might look for help in Manchester. It’s important to find an agency that understands your local area and aligns with similar values to your business. That way, they’ll have a better understanding of your target audience and of your organisation as a whole.

Final thoughts

In conclusion, passing the management of your website to a professional SEO agency takes the hassle out of driving traffic and ensuring the success of your site. It goes without saying that these days, in our fast-paced digital world, large and small businesses alike must utilise the power of search engine optimisation to become more visible and valuable to their target audience and stay ahead of their competitors.

Whether you’re launching a new site or rebuilding an existing one, there are many advantages to hiring an SEO agency. Boasting a wealth of industry experience and knowledge in building search engine optimisation, an SEO agency can transform your website with vast technical expertise.


Debora Franks

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