22 April, 2024

JD.com Launches Its Second Annual Harvest Carnival and Shopping Festival of Agricultural Specialties

JD.com’s Harvest Carnival and Shopping Festival of Agricultural Specialties launched on September 1, 2023.

This is the second year that JD.com has organized the annual event. During the festival, JD.com promises consumers fast delivery of premium, farm-fresh goods from more than 2,000 of China’s industrial belt zones.

Celebrating Flavors From Across China

The Harvest Carnival and Shopping Festival of Agricultural Specialties offers Chinese consumers a huge range of local specialties, including:

  • Corn from Northeast China.
  • Wine from Ningxia.
  • Sunite Mutton from Inner Mongolia.
  • Black Tea from the Wuyi Mountains.
  • Pears from Laiyang.
  • Hairy Crabs from Suqian.
  • Sea Cucumbers from Weihai.

JD.com supports Chinese Farmers to be able to offer these specialty products to its consumers

The festival is also hosting 2,000 live-streaming events to promote the agricultural specialities on offer.  Influencers explain cultivation and harvesting processes bringing the farm-to-table experience to life.

JD.com’s Swift Supply Chain and Quality Assurance

JD.com uses its digitally smart supply chain to source the high-quality agricultural specialties directly from their regions of origin. By cutting out intermediaries, Richard Liu’s company can guarantee delivery to consumers’ doorsteps within 72 hours.

In addition, JD.com offers a money-back guarantee for any damaged produce. This money-back policy ensures a hassle-free experience for consumers.

Last Year’s Harvest Carnival and Shopping Festival

The first-ever Harvest Carnival and Shopping Festival took place in 2022 and was extremely popular with JD’s customers.

The traffic and transaction volume for premium agricultural products saw double-digit growth during the 2022 festival. Traffic increased 1.2 times and transaction volumes increased by almost 50% compared to the same period in 2021.

During the 2022 Shopping Festival of Agricultural Specialties, JD.com consumers bought:

  • 160,000 hairy crabs from Suqian, Jiangsu.
  • More than 500,000 kiwis from Xiuwen, Guizhou.
  • 3 million pomegranates from Hui Li, Sichuan.

Boosting China’s Agricultural Industry

By focusing on supporting farmers and improving the quality of farming products, JD.com has increased the value of China’s agricultural output. Richard Liu’s company has also shaped a positive feedback loop for China’s agricultural industry, resulting in:

  • Enhanced product quality for consumers.
  • Increased revenue for farmers.
  • A reinforced agricultural value chain.

JD.com launched its “March to Rich” rural revitalization campaign in October 2020. Since then, the company has partnered with more than 2,000 industrial belts across China.

In June 2023, JD.com exceeded its target of creating a rural output value of more than one trillion yuan — three years ahead of schedule.

With this year’s Shopping Festival of Agricultural Specialties, JD.com has emphasized its commitment to improving the quality of China’s agricultural industry. The company continues to support Chinese farmers and fortify the development of China’s rural economy.

Read more of the latest JD Retail news.

About JD.com (a.k.a. Jingdong)

JD.com, also known as Jingdong, is technology and service enterprise with supply chain at its core. Founded by Richard Qiangdong Liu, JD.com is a renowned leader in China’s e-commerce industry and the company has expanded across retail, technology, logistics, healthcare, insurance, property development, industrials, private label, and international business. Ranking 46 on the Fortune Global 500, JD.com is China’s largest retailer by revenue.

JD.com serves nearly 600 million customers and has set the standard for e-commerce through its commitment to quality, authenticity, and competitive pricing. The company operates the largest logistics infrastructure of any e-commerce company in China, pioneering a standard experience of same- and next-day delivery. JD.com also promotes productivity and innovation across a range of industries by offering its cutting-edge technology and infrastructure to partners, brands, and diverse sectors.


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