26 May, 2024

Mass Media Outdoor forges a strategic alliance with Wildstone to amplify their UK outdoor media portfolio

Mass Media Outdoor, an independent outdoor media proprietor headquartered in Reading, is elated to unveil its strategic collaboration with Wildstone, a premier proprietor of outdoor media infrastructure assets across Europe. This partnership signifies a significant milestone in Mass Media’s expansion strategy, as it endeavors to swiftly and effectively augment its regional portfolio into a nationwide presence.

Through this alliance, Wildstone will furnish Mass Media with a diverse array of cutting-edge digital out-of-home (OOH) formats, encompassing D250s, D48s, D96s, and DM6s, thereby granting them access to highly coveted and prominent locations throughout the United Kingdom. Leveraging Wildstone’s acumen in securing prime locations, obtaining planning consents, and installing state-of-the-art advertising screens, Mass Media will establish an extensive network of premium, reliable, and energy-efficient screens, offering businesses and brands an affordable yet first-rate avenue to engage with their target audiences.

Mass Lambresa, the Chief Executive Officer at Mass Media, expresses:

“We extend our heartfelt appreciation to Wildstone for their invaluable partnership and unwavering support. Their dedication has been instrumental in our journey, and we genuinely appreciate the synergistic collaboration we share. We are not merely another media proprietor; we take immense pride in our dependability, integrity, and exceptional product quality. Our commitment to delivering unparalleled service to our clients propels us forward. With a clearly defined strategy, well understood and supported by Wildstone, we aspire to become one of the leading purveyors of premium out-of-home media in the United Kingdom. Together, we aim to execute impactful campaigns that precisely target the desired audience, and our shared vision fuels our enthusiasm for the future plans and remarkable growth that await us.”

Damian Cox, the Founder and CEO at Wildstone, remarks:

“We are elated to provide Mass Media with exceptional media assets. With the industry flourishing, we consistently welcome new and dynamic entrants. We extend our best wishes to Mass for their resounding success and remain committed to supporting them in delivering outstanding outdoor media infrastructure.”


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