The New Orleans Saints and Eleven Sports Media have joined forces to launch a partnership aimed at providing small businesses with an opportunity to align themselves with one of the biggest brands in the NFL.
Eleven Sports Media, known for its successful partnerships in the English Premier League, Major League Soccer, and more recently in the NFL, brings its award-winning model to New Orleans and Louisiana, offering small to medium-sized businesses the chance to associate with a global sports brand.
Matt Webb, VP Corporate Partnerships at the New Orleans Saints, expressed his enthusiasm, saying, “We have witnessed the success that Eleven has achieved in professional sports leagues worldwide, and we are thrilled to develop our own program with them right here in New Orleans. Small businesses are the lifeblood of our community, and our region is renowned for transforming these small enterprises into national powerhouse brands.”
Matt Cairns, Founder and CEO of Eleven Sports Media, highlighted the value of the Eleven model in connecting local businesses with their respective sports teams. He stated, “Eleven’s goal is to provide opportunities for small businesses to associate and align themselves with their local sports teams. It is particularly rewarding for Eleven when we can bring this value to communities that have faced hardships over the years, and New Orleans is certainly one of them. We cannot wait to introduce this model and the accompanying opportunities to the local marketplace, injecting momentum into these businesses and supporting their growth.”
Cairns further added, “From the very first conversation we had with the Saints, it was evident that their team is committed to delivering a program within their broader partnership structure that focuses entirely on the small business community. We are both confident that we have created something that will genuinely benefit small businesses in New Orleans.”
Through Eleven Sports Media, a unique and comprehensive Small Business program will be offered, which is typically too costly and resource-intensive for most teams to implement independently. The true value of Eleven’s model lies in a combination of key products and services. In addition to stadium visibility, each Small Business Partner will receive dedicated support tailored to their marketing and activation needs, ensuring significant returns on their objectives.
Webb concluded, “We firmly believe that Eleven’s award-winning model is a perfect match for our region and can expedite the natural growth process for our Small Business Partners. We are incredibly excited to channel the passion and love for this team into the small business community in a new and innovative way.”