26 October, 2021

SEO for Hotels: The Key Things to Understand

Did you know that 75% of Google users never look past the first page of search results? Unfortunately, this means that if your hotel business isn’t cracking those top results, you’re chances of being found online are pretty slim.

While this may not seem like a problem for your hotel management at the start, the truth is that low visibility online = a low bookings rate.

Whether you’re on your way to increasing your SEO or this is the first time you’ve heard of this concept, we’re here to help. Follow along to discover the key elements of SEO for hotels you need to know to see success in the year ahead.

What is SEO for Hotels?

First things first, let’s tackle the elephant in the room. That is, what is SEO for hotels?

SEO is short for search engine optimization. This technique is a marketing approach in which you make adjustments to your website and online presence to appeal to the search engine’s algorithm.

Since Google, Bing, and Yahoo are all run by artificial intelligence, they rely on key factors programmed into the algorithm to determine what pages are the best answer to a user’s query. By improving your SEO, you can use the algorithm to present you to users for ‘free advertising’ and organic hits.

Why Is It Important?

When you’re opening a hotel, you’re number one goal is to bring customers through the doors. While word of mouth can do this to a certain extent, the most commonplace for your guests to turn when looking for a place to stay is the internet.

With this in mind, you need to be easily accessible online. In fact, users actually equate your position on the results page with your capability to host them. This is because consumers assume Google and other search engines have vetted their results to turn up only the best hotels for consideration.

In essence, having a high ranking for your hotel business allows consumers to believe that you are trustworthy and deserving of their business.

How to Improve Your Hotel SEO

So how do you implement SEO for hotels and boost your ranking? First things first you’ll need to understand your audience. Know who you are targeting and where they are going to find you.

This will then help you improve processes like your keyword research. The keywords you choose should align with what your visitors are typing in when they are looking for you. You can then leverage this information by including them on your important pages as well as your blog or other marketing content.

Finally, you’ll tackle your on-page and off-page SEO techniques.

On-page SEO is the little elements on your website you can manipulate to tell Google what to rank you for. These things include your linking structure, title tags, meta descriptions, and even website speed.

Follow this up with off-page techniques to let Google know where to rank you for each of your keywords. A great SEO company can help you with both of these approaches to increase your impact and tackle the SERPs with a well-rounded plan. View here to see how these services could help you!

Running a Hotel in 2021

Now that you know what SEO for hotels is and how to leverage it to your advantage, it’s time to set to work. With the right approach and a great team on your side, we’re confident your hotel business will thrive in the year ahead.

Want more advertising and marketing tips and tricks? Check out our other articles for all the business news you need to succeed.


Debora Franks

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