23 April, 2024

What You Should Do When Your SEO Rankings Suddenly Drop

Despite giving your all in SEO one day, you may discover that your ranks have unexpectedly dropped! It’s exhilarating to watch SERPs suddenly soar, but seeing them decline is unsettling. You may begin to question what you may have done wrong and whether or not you need to start over. The answer is unquestionably no! Dropping in the ranks and then being picked up again is a component of the game. It is reasonable to be concerned at first, but as you learn more about it, you will realise it is not the end of the world. Don’t be alarmed; this occurs to everyone. This is a component of SEO. 

Indeed, that is the one thing we can be certain of in SEO. The good news is that most of the time there is nothing to be concerned about. Perhaps your rank-tracking application is functioning strangely, or Google is fine-tuning their ranking system. Check again the next day, and you’ll probably find that everything has returned to normal. But what if your rankings do not improve, or if you are just concerned and want to ensure that everything is in order? There is a lot you can do to resolve the problem and restore the ranks. So, what do you do first? 

An abrupt and unexpected decline might be the consequence of a competitor’s SEO activity, such as a new product launch or a Google industry upgrade. It may also indicate that you are not adhering to Google’s recommendations for high-quality websites. If you work with an SEO service, then you can just ask them what the issue is, and their analytics team will check your SEO campaign to see what caused the downfall. However, if you do not collaborate with an SEO agency, it might be a bit more difficult to understand what happened. As with most problems, you need to find out what caused the drop.  

When dealing with SEO traffic decreases and ranking changes, the most important item to double-check is your data accuracy. Check that you are not barking up the wrong tree by missing a piece of data for a specific period, device, or page type. The good news is that these disappearances are rather simple to track down and prevent in the future. Therefore, there is nothing unusual about traffic oscillations. To relax, you may compare the statistics by calculating an average SEO traffic variation. For example, you may plot your weekly SEO traffic for the previous 12 months and figure out the average deviation. If you have no idea what triggered the changes; it was most likely Google tinkering with the algorithm. In such instances, it’s critical to keep a level head and wait for the problem to settle itself.

Before you begin working on how to improve your rankings, keep track of them. It is essential to do so regularly to see if they are improving or decreasing. Do it every day since Google makes around 3,200 algorithm changes each year, which is more than eight algorithm changes every day. Every day, keep track of your ranks. Google Search Console is a good place to start to determine the volume of traffic and how well it is rated. It also allows you to examine its visibility, indexing status, and other information that may assist you in making the right decision or changing the approach. When working with an SEO agency like Digital WhiteLabels, they have state-of-the-art tools and techniques to help provide this information and other SEO metrics, but if not, you will have to use Google-provided tools and make the most of it.

If you see a significant decline in your Google SEO ranking, more than ten spots, a Google manual action penalty might be the cause. Google imposes this penalty if it discovers that your website pages do not adhere to its quality requirements. User-generated spam on your site, your website being hacked, cloaking, weak content, and artificial backlinks are all major reasons for Google penalties. Navigate to Security and Manual Actions on your Google Search Console account. If the site has been penalized, a notification will be displayed explaining why. Google won’t be as exact as you’d want, but it will give you a good notion of where to search for the perpetrator. 

In the event of on-page troubles, you’ll quickly figure out what caused them, because you presumably recognised the risks when you tried that grey-hat strategy. Off-page troubles might arise as a consequence of algorithmic changes as well as poor link-building strategies — or as a result of someone else’s deliberate attempts to hurt your rankings. Another issue is thin content. Websites with a lot of material but little value for users typically perform poorly over time. While Google does not punish sites for having thin material, it does reward sites that have high-quality, interesting, and well-researched content.

Sometimes a decline in site traffic is caused by erroneous data in your site tracking code. When done poorly, redesigning, moving, or making a website HTTPS capable can all have a detrimental influence on Google results. Because updates to your website’s code or any analytical plugins might cause problems with the tracking code. So, before doing anything further, double-check the tracking code. A website is seldom fined, so you should not be concerned. And if you haven’t done anything suspicious or illegal, such as purchasing links, you won’t face any penalties. You may also see changes in ranking if Google is having technical difficulties crawling and indexing your page. A Google crawl anomaly might explain why your website is not being accessed. As a result, your website will be unable to be indexed and ranked in its search results. 

There are more than 50 reasons why your website might be penalized. Find the problems and remedy them. Get in touch with the best Digital Marketing talent DigitalWhiteLabels and find the root of the problem, and they will even help you rectify any website mistakes that they may come across. 

Backlinks from spammy sources might harm your website. That might happen as a result of you purchasing low-quality backlinks or your rivals assaulting your website. Check that your website has no broken links, is original, and has appropriate material. There is no duplicity, and the traffic is organic and appropriate. If the negative SEO assault you discovered was based on backlinks, contact the proprietors of the connecting domains and request that the poisonous backlinks be removed. If that doesn’t work, your best chance is to use a specific Google disavow tool to remove the phoney links. If you are rebuilding your website or migrating it to another platform and see a significant decline in traffic, check to see if you haven’t broken or de-optimized something. For example, rapid performance is important today and helps the site’s position on mobile. Keep in mind that maintaining a good backlink profile requires continual effort, even after the SEO onslaught has ended. Frequent backlink audits are the most effective approach to avoid a ranking decline.

The internet world is secure, but you risk losing visitors to your website if you do not operate and work properly, strategically, and by the regulations. Getting a website noticed is nerve-racking, and you won’t be able to achieve it alone. DigitalWhiteLabels is, SEO Agency that will give your website the rating it deserves in search engines.


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