In the most simple terms, a media kit gives all the details to communicate the general overview of your brand …while a press kit includes all the necessary information for the immediate coverage of a specific timed event.
Some business people use the phrases ‘media kit’ and ‘press kit’ interchangeably, as if they were the same thing, but because of their key differences it’s critical to be specific about why your business needs both and when to use each of them.
Here are just two of the main differences between the two types of media news kits:
Difference #1: What They Are Used For?
Each kit has a different purpose which means that they are created for a different reason.
- The media kit is used for planning and creating collaborations, joint ventures, and influencer and affiliate marketing. Because the people you’re potentially targeting to work with you in some capacity need all your personal and business details in order to make a decision whether or not to create a new business relationship with you.
- The press kit on the other hand, is used as part of a promotional marketing campaign to announce events, product launches, new programmes and new media channels, etc.
Difference #2: What is The Type And Quantity Of Information Included?
Because each of the two kit have a different specific purpose, the type and quality of information included in each must specifically focus on and match that particular purpose. So, the media kit would include all the general information about you and your business past/present/future to give a sufficient overview for potential business relationships to get started. And the press kit would include all the specific information on times, dates, online/offline locations, etc., to enable people to know how they could engage with those particular events.
Now that we’ve got the main differences straightened out, we can look into exactly what’s inside the best press and media kits so head on over to the next article in this series for tips and examples on how to get publicity for your business.