25 April, 2024

Harnessing The Power Of Mobile Marketing

The reason why mobile marketing is so successful is because it requires little technical knowledge, is so easy to implement, and is one of the most affordable ways of marketing your business’ products and services.

Which means both large and small businesses are using mobile marketing to increase revenues by attracting new customers, promoting new products and services. advertising special sales and in-store events, increasing client appointments, using web-based software, email, text, SMS, and connecting on social media platforms. So, with a well-planned marketing strategy and whatever your market and industry, you can now profit using a low-cost mobile marketing strategy.

The fact that mobile smartphones have become a multi-channel online marketing technique reaching out to specifics  reflects a growing trend and  a wide variety and types of businesses who tap into the mobile communication stream are profiting and growing their businesses because people have an all-in-one device is already in their hands.

And according to 2020 research from online 99firms:

  • Mobile devices are used for over 40% of online transactions.
  • Email recipients prefer to open emails on mobile devices.
  • 52% of companies use a simple template that works for all devices.
  • Marketers and advertisers put 51% of their budget into mobile ads
  • 80% of internet users own a smart phone
  • More than 60% of B2B buyers report that mobile played a significant role in a recent purchase.

The facts show that smart phones mean business through mobile web access with more and more people now using the mobile web on their smart phones to search for places to shop, by food and grocers online, booking personal services such as trainers, restaurants, and hairdressers,  and for service professionals including home and car repairs, checking medical care and doctor appointments.

All this adds up to …if your own business doesn’t have at the very least a mobile website, you will be missing out on consumers (B2C) who shop for businesses on the mobile web and (B2B) who are accessing online supplies and service support.

What’s more, most people using computers just ignore and delete most promotional emails and snail mail direct leaflets are quickly binned. Mobile marketing side-steps these filters that create barriers between consumer and service provider or retailer. Plus, mobile marketing can be easy to implement and is still one of the lowest advertising costs.

Ignoring these mobile marketing trends can affect your bottom-line profits and should convince you that if you don’t already have a mobile marketing strategy and a mobile friendly web presence, you urgently need to look into setting up one for your business. Especially that many consumers and business buyers will form a judgement and perception about your company around your ability to have mobile web presence.

If you don’t have a mobile web presence, it shows and tells your potential and existing customers that you don’t care about their communication preferences. In contrast, a business with a mobile web presence that interacts with and engages their customers and enhances their experience online, will encourage new customers to come onboard and current clients to repeat more business with them.

Business Talk

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