Medicana Health Group, situated in the dynamic healthcare landscape of Türkiye, is charting a new course in patient care with a technology-infused, patient-oriented strategy. This strategy is rooted in a profound commitment to understanding and addressing patient needs, realised through the adoption of smart technologies to ensure highly personalised and structured patient care experiences.
In an age where technological advancements and digitalisation are reshaping industries, Medicana Health Group stands out as a healthcare pioneer, integrating telemedicine, wearable technologies, artificial intelligence, and genomics to innovate its approach to patient care.
The group effectively utilises the data collected from these technological solutions to enhance its operational efficiency, with the goal of improving patient experiences, streamlining service delivery, and advancing health knowledge.
At the core of Medicana’s patient care philosophy is the delivery of customised care and dedicated attention throughout the patient’s journey, ensuring a bespoke and comprehensive care experience.
Capitalising on Technology and Digitalisation for Enhanced Patient Care
With the healthcare IT market expected to experience substantial growth, with a projected CAGR of 15.8% from 2024 and an anticipated value of USD 1,834.3 billion by 2030 as reported by Grand View Research, Medicana Health Group is at the forefront of this trend through strategic IT investments and the digitalisation of its services. This enables the provision of online consultations, instant appointment booking, and rapid access to medical histories and diagnostic results, thereby eliminating traditional wait times in healthcare. Medicana’s digital initiatives also cover efficient online payment systems, quick prescription fulfilment, and instant access to laboratory and imaging data.
Additionally, Medicana Health Group is innovating in healthcare services, offering digital second opinions for surgeries and extensive online rehabilitation and physical therapy services, enhanced by AI. The Group’s digital portfolio also includes a broad range of online home care services, providing educational resources from early childhood care to elder care, ensuring continuous and accessible healthcare support across all ages.
Dedication to Environmental Sustainability and SDG 3
“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” commented Reha Özkaya, a Member of the Board at Medicana Health Group.
Value-Based Care at the Forefront of Patient Experience
Medicana’s patient-centred care strategy is comprehensive, addressing patients’ physical and emotional needs. This includes involving patients in their care decisions, offering personalised care plans, and ensuring a seamless, empowering healthcare experience.
In response to the ageing population and the demand for home-based care, Medicana provides a wide range of services for elderly patients, including home-based post-treatment care, telemedicine follow-ups, and remote monitoring, ensuring comfort and ongoing, effective health management for the elderly.
With 16 hospitals across seven major cities in Türkiye, Medicana Health Group serves a diverse patient demographic of over 5.5 million annually, both from within the country and globally.
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