Leading UK fitness apparel and accessories brand, Pursue Fitness, is proud to announce its expansion into the United States, steered by Director Michael Hughes. This move signifies an important step in the company’s strategy for global growth.
With his innovative leadership in the fitness apparel industry, Michael Hughes is set to lead the charge into the US market. Hughes stated, “Entering the US market is a pivotal step for Pursue Fitness. We’re excited to bring our unique blend of style, comfort, and performance to a new audience. Our commitment to quality and innovation has resonated well in the UK, and we’re confident it will do the same in the US.”
Founded in 2013, Pursue Fitness has quickly risen to prominence in the UK, recognised for blending functionality with fashion in its product offerings. The brand’s introduction to the US market aims to bring a diverse product range, including its popular performance wear and lifestyle clothing, to American consumers.
The launch in the US will be marked by the roll-out of a dedicated US website, designed to provide a seamless shopping experience for customers in America, supported by specialised customer service.
Hughes further commented, “We believe that fitness is a journey, and our mission is to support that journey with products that don’t just meet but exceed expectations. We’re not just selling apparel; we’re building a community, and we’re excited to grow that community in the US.”