If you’re using the Instagram app to grow your business, you could now be thinking about using Instagram Ads, especially if you’ve heard that Instagram are now owned by Facebook and use the same algorithms so they can be an effective way to get more attention and take new potential customers into your sales journey to buy your products and services.
Here are a few benefits of experimenting with paid Instagram ads. Just remember to keep testing, measuring your ad results and see how you can beat your best control ad.
Get the Best of Both the Facebook and Instagram set up…
Since Instagram and Facebook are connected, it’s now much easier to target the right audience when you post your Instagram ads. And that’s because you have direct access to all of the algorithms creating the analytics and insights from both social networks.
With so much specific data available to you, you’ll be able to target the users who are most interested in your products and services much more accurately, And you’ll also be able to see in-depth metrics about how your ad is performing so you can tweak or adjust your ads as required to get the results you want.
Instagram Ads Get More Attention…
In comparison with other social media platforms, like Twitter for example, the ads are smaller and not as easily observed and in fact, many desk top computer users now have ad-blocking software.
However, Instagram has a devoted following of users who prefer to use their mobile apps. So, as their smart device screen is much smaller, your ad will appear directly in a person’s feed, making it more likely that they see it and therefore engage with your brand and your products and services.
Google searches during September 2020 show that social media networks typically see a return of less than 1% engagement on their platform and Facebook ad posts around 2%. However, with Instagram, the engagement rate is around 3% rising to just over 4%. That means for every 100 people who see your ad, 4 will like, comment, or share it with a friend. Therefore, you’ll spend less money on your Instagram ads while getting a better value.
Which means you have to calculate the return on your investment on Instagram Ads. Several ways to improve your engagement are:
- Use post highlights to analyse which posts are doing best and why
- Use hashtag keywords
- Use Instagram stories which are a popular medium on the sites
- Turn your images and photos into a carousel making them much more interesting to watch and engage with
- Use live video to catch attention
- Use a variety of different types of posts
- Post regularly and respond to comments to build interaction and credibility