7 July, 2022

Top 5 types of animation videos to have created

Creating animated videos is a fantastic way to share your products, show what sets your business apart from the competition and add a human side to your brand in a way that is engaging for the consumer. Animated videos aren’t just showing stopping pieces of content, they’re an extremely cost-effective tool in helping to spread your brand’s message.

In fact, did you know that video content on social media is likely to be shared 12 times more than text or images? Not only that, but it can help to drive sales by up to 130% meaning that if your business isn’t investing in online videos, you could be missing out on key marketing and sales.

But what type of video should you create? How do you know which one is best for your business? In this post we’ll look at the 5 types of animation videos you should consider having created for your business.

Explainer Video

Research has shown that humans have a short attention span, which is why you need to convince them to look at your product or services and animated explainer videos are a great way to capture your target audience’s attention.

Because they are short and sweet, they’re a great way to showcase your business or product in a fun, engaging, and memorable way. So, if you have a lot of information and limited time to capture your audience’s attention, an animated explainer video can help to highlight this to your audience quickly and efficiently.

By using a combination of motion graphics, animations, voice-overs, captions, you can get your message across in a digestible way which can help turn your followers into paying customers. Working with an animated explainer video company will get you on your way to creating engaging and unique explainer videos.

Animated Social Media Ads

Social media is hands down the quickest growing area for digital marketing, which is why it’s important that your brand shows up in an engaging way. A great way to grab potential customer’s attention is by using animated social media ads.

A recent study showed that humans have a relatively short attention span of eight seconds, this means that when your target audience is scrolling through social media, they’re scanning it quickly so it’s more important than ever for your brand to stand out. Graphics and animations have the power to grab attention quickly and entertain your audience, leading to better engagement and brand awareness.

Customer Testimonial Video

If you own a small business, and you’re trying to convert your leads into customers, what’s the best (and quickest) way to do it without spending lots of money and being too forceful? The answer is customer testimonial videos.

With customer testimonial videos visitors are over 50% more likely to convert after watching on your social media or website because it’s a recommendation coming from a real customer that has used your product. Research has shown that over 75% of consumers look for reviews prior to making a purchasing decision, which is why video testimonials are great for your business as they help to persuade those on the fence to take action.

Additionally, customer testimonial videos are natural and user-friendly – a real consumer talking about how great your product is much more believable than a paid advertisement.

Company Story Video

For your business to thrive in the marketplace today it has to attract new customers and retain existing ones through building trust and credibility through brand messaging and a great way to do that is through the creation of company story videos. Company story videos, or about us videos, help you to tell the story of your brand and often feature key players talking about what they do and why.

Company storytelling is a proven method for connecting to your customers on a more human level. When you tell your company’s story (purpose, values, how your brand helps others) people understand that they share the same core values and aspirations as your brand and with this connection, they want to find out more about your products.

Company Culture Video

Company culture matters. It allows you to tell potential clients and hires who your brand is and what it stands for. It helps to set expectations right from the start so that clients and potential employees can understand whether they’re a good fit. Think of it like your online dating profile – you tell people about your beliefs and values to help them decide whether they want to work with you or not.

The benefits of your company culture video ultimately depend on your goals, but they all strive to highlight your brand’s culture and personality for prospective customers and clients.


Claire James

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