Digital marketing is a tool that many businesses don’t use, simply because they do not understand it. A lot of those businesses are still hung up on advertising through magazines/ tabloids, television and radio. However, that is becoming a thing of the past. Furthermore, many believe that it is expensive and not worth the cost although they are wrong.
Jewellery is an industry that does not see the point of digital marketing for a few reasons. One of those reasons is the fact that their customers need to see the product in person before they buy it, simply because jewellery can be expensive. It is also known as a considered purchase. Digital marketing is a great tool that businesses should be using to maximise their profits.
You Need A Website
If you are a brand that is running your business without a website, you are doing it all wrong. You will not grow without a website because this is the 21st-century shop front. The place that initially attracts customers to your business.
It is all well and good having a website but it has to have the correct information and be easy to navigate. If you don’t, it will not work for you. Potential customers will soon leave the site if it is not functioning properly, that’s the harsh reality. They want to know where to find a product and be able to buy it.
One final thing to ensure with your website is that it is visually appealing. Make it look nice, showcasing some of your best products on your homepage. Another thing you should ensure with the appearance of your website is that it is on-brand. If your shop is dull with the colours, do the same with your website. If it is vibrant then communicate that through the visual appearance of your website.
Search Engine Optimisation (SEO)
When you search for a key term on google such as vintage jewellery, you will find multiple businesses ranking for that keyword. You will browse those results on the first page until you find what you want. That is search engine optimisation.
SEO is a great tool for many companies if they do it correctly. Additionally, if you do it correctly, it can be highly beneficial for you and your business. Not only is it a way to increase the traffic landing on your website but it can also bring in revenue.
There is no point in having a website that looks good without being optimised for many keywords, getting you to rank on Google. You will soon see the benefits of SEO once you use it across your website.
Social Media Is Essential
Social media is essential when promoting your jewellery business for several reasons. One of those reasons is that jewellery requires a lot of imagery and a great platform to use that imagery is social media. Both Facebook and Instagram can be highly beneficial for attracting people to your business. Furthermore, there are paid methods of social media to reach out to new audiences that share similar interests to your brand.
Social media is not only an excellent platform to promote your business. It is also great for keeping in touch with your customers. One of the best methods of customer service is through social media because many people use it. Plus, it is a place for people to leave reviews about your products and services, another great way of promoting your brand.
Google My Business
Last but not least, Google my business. One thing people will do to find if you are a legitimate business is to check your business on Google. For example, if they have seen your social media profile, they will check Google to see if you are legit. Google my business will show where your shop is located and show reviews, something that many people will read before buying from you. Make sure that you keep this, along with ensuring you have the correct address.
There are many positives about digital marketing for a business, especially a jewellery brand. If you are not using digital marketing already for your jewellery business then you need to start now. You will soon have the endless benefits of digital marketing once you start using the many tools. Remember, make sure that you have a visually appealing website that is well optimised for SEO. Have a couple of social media platforms such as Facebook and Instagram, to interact with your customers and promote products. Then you will not go far wrong.