13 April, 2024

iMed Medical Sets New Standards in Türkiye’s Health Tourism Sector

Zubeyde Akdas, the entrepreneur behind iMed Medical, an Istanbul-centred health tourism agency, has pioneered a novel service model that mirrors a personal health assistant for tourists seeking medical care in Türkiye. She underscored the economic advantage of selecting Türkiye for medical procedures, with costs being significantly more affordable by at least 30-40% than in the UK, Europe, and the US, thereby establishing Istanbul as an appealing choice for health tourists.

Akdas outlined their mission to amplify Türkiye’s role in the health tourism landscape by linking international patients with the country’s esteemed health facilities and specialists, articulating: “We have the International Health Tourism Authorization Certificate issued by the Turkish Ministry of Health. We provide services in plastic surgery, obesity and hair transplantation. Those who prefer Istanbul can plan their course of treatment by phone, online, or in consultation with our personal counselors in the Netherlands and Belgium.”

Türkiye’s Expansion in Health Tourism

A report from Future Market Insights, a US-centric research agency, anticipates a 6.6% rise in Türkiye’s health tourism revenue, projecting an increase from 3,751.6 million dollars in 2023 to the conclusion of 2033.

Akdaş voiced her insights on Türkiye’s growing appeal in health tourism, asserting:

“With its geographical location, cultural beauties, professional health personnel, and clinics, Türkiye, and mainly Istanbul, is the address of choice for people who desire to have better treatment services at more affordable prices. Turkish clinics that follow world trends enhance patient satisfaction with innovative treatments.”

Personalised Patient Assistance: Language and Nursing Support

Zubeyde Akdas, the brainchild of iMed Medical, emphasized their diverse offerings in the health tourism market, spanning from cosmetic enhancements to hair transplants and bariatric surgeries, and elaborated:

“Procedures do not only refer to surgical procedures for us. It is also a step towards redefining the beauty standards of individuals on their own terms. With the latest surgical techniques and a patient-centered approach, we offer a journey that is both transformative and comfortable. We have a wide choice of hospitals, surgeons, and medical staff. That’s why we don’t have a waiting list. After the necessary and desired treatments are determined, we quickly schedule and invite our foreign patients to Istanbul. Our patients are accommodated in 5-star luxury hotels. During your stay, we provide personalized services with the support of our interpreter, private nurse and team. Our patients can easily integrate their visits with vacations or business trips.”

Resurgence of Natural Beauty Preferences in Aesthetics

“We follow all developments and innovations in the rapidly developing health tourism sector with about 45 colleagues. We prioritize the wishes of our patients. The preferences of celebrities have a great influence on foreign patients coming to Türkiye,” says Zubeyde Akdas,
“There is a comeback to the natural in aesthetics. The exaggerated look gave way to a natural appearance. Particularly celebrities such as Kim Kardashian and Cardi B, who decided to undergo hip reduction made statements supporting the natural appearance by expressing their experiences. These statements have not only raised awareness but also helped to normalize those reversing cosmetic regulations is a common choice. Women embraced natural body aesthetics. Especially buttock implant removal and BBL reduction operations have increased in popularity. The smaller and shaped butt appearance has become the new favorite of patients.”

Dedication to Natural Beauty and Holistic Patient Care

Concluding her statement, Akdas reiterated their dedication to ensuring patient satisfaction and providing tailored services in collaboration with leading medical experts, clinics, and hospitals:

“We listen to our patients and take their wishes into consideration to provide quality healthcare. Many women now seek comfort, natural beauty, and inner peace. In this regard, we have recently encountered mostly patients wishing to farewell their implants.
“Fashion and beauty standards change over time. Women who want to keep up with fashion may want smaller buttocks. Some women care too much about societal expectations. Others undergo surgery due to physical ailments. Overall, due to many external factors, women now prefer a firmer and smaller butt.”

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